Retail scooter buyers and commercial three-wheeler buyers need to find the right category quickly, without one undifferentiated product list.
Supertech EV.
A digital showroom for four EV brands under one company.
Supertech EV manufactures electric two- and three-wheelers in Haryana and sells nationally through an authorized dealer network. We built the corporate and product website: a multi-brand catalogue across four product lines, a dealer and service-center network, and an investor-relations section supporting the company’s BSE SME listing.
- INDUSTRY
- Electric Mobility
- PROJECT TYPE
- Corporate + product catalogue
- PLATFORM
- WordPress (PHP)
- YEAR
- 2024


A structured catalogue problem inside a corporate site.
Twenty-plus models across four sub-brands need a comparable, scannable spec format, not just marketing copy.
A nationwide dealer network needs to be discoverable and trustworthy, since most EV purchases still involve a test ride.
Consumer and investor content have different audiences and tones, but must coexist on one domain.
Four stages, from discovery to launch.
The build was organized around the catalogue, with the corporate and investor content kept structurally separate.
- 01Discovery
Mapped four sub-brands and their vehicle categories to decide how the catalogue should be segmented.
- 02Information architecture
Brands and Products as parallel entry points, with Investor kept distinct from the consumer catalogue.
- 03Content modeling
A repeatable product-card format, so new models can be added without a one-off page design.
- 04Development
WordPress custom theme, SEO metadata and Organization schema, XML sitemap and robots.txt.
Clear entry points, one consistent product card.
The homepage introduces all four sub-brands with a single shared navigation, so a visitor can move from “I want a scooter” to a specific model in a couple of clicks. Products split into 2-wheeler and 3-wheeler categories, because personal and commercial buying intent is genuinely different.
Every model uses the same card: image, name and three key specs shown as scannable pills. That makes it easy to compare models at a glance.
The dealer network is part of the buying journey: “Book a Test Ride” sits in the primary navigation, with a separate locator and a “Become a Dealer” path.

Two parallel journeys on one site.
Every journey below is a real path through the live site. Watch how each one reaches its goal.
What the site does.
Multi-brand catalogue
20+ vehicle models across four sub-brands, split into 2- and 3-wheelers.
Structured spec cards
Range, top speed and motor power shown the same way on every model.
Dealer & service locator
Separate sales and service-center discovery across the network.
Test-ride booking
A dedicated booking flow surfaced in the primary navigation.
Investor Relations
Governance, financial reports and IPO information.
News & events
A running section for company and industry coverage.
WhatsApp contact
Direct chat alongside standard contact channels.
Mobile-first navigation
Touch-friendly stacked layout on small screens.
The stack, and why we chose it.
Each line below is a choice we made for this build, and the reason for it.

What shipped.
Described as delivered scope, not unverified before-and-after metrics. On mobile: the navigation collapses into a menu, the hero becomes a swipeable panel, and the catalogue reflows to single-column cards that keep their spec pills.

Planning something like this?
A few answers that help most teams decide whether we are the right fit for a similar build.
Still have a question? Ask us →What did Nevion Labs build for Supertech EV?+
We built the corporate and product website for Supertech EV, a Haryana-based manufacturer of electric two- and three-wheelers that sells through an authorized dealer network. The site combines a catalogue of 20+ models across four sub-brands, a dealer and service-center locator, test-ride booking and an Investor Relations section for the company’s BSE SME listing. It was built on WordPress in 2024.
Why does the Supertech EV catalogue separate two-wheelers from three-wheelers?+
Because personal and commercial buyers are shopping for different things. Someone looking for a scooter and someone buying a commercial three-wheeler shouldn’t have to scroll through one undifferentiated list, so Products split into 2-wheeler and 3-wheeler categories. Brands and Products work as parallel entry points, letting a visitor go from “I want a scooter” to a specific model in a couple of clicks.
How does the Supertech EV website connect buyers with dealers?+
It treats the dealer network as part of the buying journey, since most EV purchases still involve a test ride. “Book a Test Ride” sits in the primary navigation, a separate locator covers sales and service centers, and a “Become a Dealer” path serves prospective partners. The buyer journey runs from brand to model to specifications, then to a test ride or dealer.
What platform and SEO setup does the Supertech EV website use?+
The site runs on a custom WordPress theme on PHP 8.2, hosted on Hostinger and served through Hostinger’s CDN. All in One SEO manages meta tags and Organization JSON-LD structured data, and an XML sitemap and robots.txt were set up to cover the full catalogue, so the technical SEO foundation was in place at launch.
Should a company with several brands use one website or separate sites?+
One website usually works better when the brands share a parent company, a sales network and buyers who compare across ranges. It keeps trust and search visibility on one domain and lets visitors move between brands easily. Separate sites make more sense when brands target unrelated audiences. Supertech EV keeps Tiger, Zapster, Pilot and Maxx under one shared navigation, with Brands and Products as parallel entry points.
How should a manufacturer present product specifications on its website?+
Use one consistent spec format on every product, leading with the few numbers buyers compare first. When each model shows the same specs in the same place, buyers can compare at a glance instead of digging through marketing copy. On Supertech EV, every model card shows range, top speed and motor power as scannable pills, and the format is repeatable, so new models need no one-off page design.
Should investor relations be part of the main company website?+
Usually yes, as long as it’s a clearly separate section. Investors expect governance documents, financial reports and announcements on the company’s own domain, but that content has a different audience and tone from product pages. Supertech EV’s Investor Relations section, supporting its BSE SME listing, has its own path from the homepage and is kept structurally separate from the consumer catalogue. Listed companies should confirm their disclosure requirements with their compliance team.
How do you make a large product catalogue easy to browse on mobile?+
Keep the structure the same and change the layout: a collapsible menu, single-column product cards and touch-friendly controls. The key product information should survive the smaller screen rather than hide behind extra taps. On Supertech EV, the navigation collapses into a menu, the hero becomes a swipeable panel and the catalogue reflows to single-column cards that keep their spec pills.
Can our team update the website without a developer?+
Yes, we set up the CMS so your team can add pages, products or posts without a developer. Pages are built from reusable sections, and we hand over short training and documentation on updating content and creating new pages from the templates. On Supertech EV, the repeatable product-card format means a new model can be added without a one-off page design.
What is Organization schema, and does a company website need it?+
Organization schema is structured data that tells search engines a company’s official name, logo, website, contact details and social profiles. Most company websites should have it, because it helps search engines and AI tools connect the site to the right business, though it doesn’t guarantee rankings or rich results. On Supertech EV, Organization JSON-LD is generated through the All in One SEO plugin.
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