Case study · IT Consulting & Software

RSK Business Solutions.

Five service lines, three countries, one credible front door.

RSK Business Solutions is a UK-headquartered technology consultancy offering AI solutions, software development, cybersecurity, cloud development and hiring services, with offices in the UK, India and the USA. We built the corporate website, covering the service catalogue, products, case studies and an active insights program.

INDUSTRY
IT Consulting & Software
PROJECT TYPE
Corporate website
PLATFORM
WordPress (PHP)
YEAR
2025
RSK BUSINESS SOLUTIONS HOMEPAGE
rsk-bsl.com
RSK Business Solutions homepage
Project highlights
01Five distinct service lines under one consistent navigation pattern, not five inconsistent sub-sites.
02A Products section presenting RSK’s own software alongside its consulting services.
03Credibility across three offices, an active case studies section and displayed certifications.
04Insights, News Room and Blogs as separate, regularly updated sections.
01 · The challenge

Broad enough to sell five services. Focused enough to trust.

01

Each of five service lines needs enough depth to be credible without fragmenting the site.

02

A UK, India and USA presence needs to read as one coherent global operation.

03

Industry buyers in rail, energy, finance, legal and construction need to see relevant proof quickly.

04

A buyer with one specific need shouldn’t have to wade through unrelated service content.

02 · Our approach

Four stages, from discovery to launch.

One navigation system built around “what do you need”, not “who are we”.

  1. 01Discovery

    Catalogued every service line and product to set a consistent content standard.

  2. 02Information architecture

    Parallel service dropdowns plus Who We Are, Case Studies and Insights.

  3. 03Content modeling

    Industry verticals as a layer across services, so buyers can approach from either angle.

  4. 04Development

    WordPress with a site-wide AI chat widget, sitemap and robots.txt.

03 · The solution

Every service line treated as first-class.

All five services sit in the primary navigation as equal-weight menus, so no service line reads as an afterthought.

A dedicated Products section separates RSK’s own software from consulting, answering “do they sell something I can just use?” directly.

Industry verticals form a second navigation dimension, giving sector buyers a direct path to relevant proof instead of generic capability claims.

Insights article page with related articles
Insights article page with related articles
04 · Information architecture

Service-first and industry-first paths into one consultancy.

Every journey below is a real path through the live site. Watch how each one reaches its goal.

SERVICE PATH
Home→Service→Capability detail→Consultation
INDUSTRY PATH
Home→Industry→Relevant service→Case study→Contact
PRODUCT PATH
Home→Products→Product detail→Demo request
05 · Key features

What the site does.

01

AI Solutions

Generative AI, computer vision, agentic AI and chatbots.

02

Software Development

Web apps, hybrid mobile apps, Agile delivery and QA.

03

Cybersecurity

Cloud and application security, penetration testing, DevSecOps.

04

Hire Resources

Dedicated offshore teams across major stacks.

05

Cloud Development

Azure and AWS work, DevOps and cloud migration.

06

Own product portfolio

RSK’s software products alongside services.

07

Case studies

Ongoing case-study content separate from service pages.

08

Insights program

Insights, News Room and Blogs as three content streams.

06 · Technical implementation

The stack, and why we chose it.

Each line below is a choice we made for this build, and the reason for it.

$ inspect rsk-bsl.comINSPECTING…
CMSWordPress, so insights, news and blog posts are easy to publish.
PLUGINSAn interactive flipbook for brochures and a site-wide AI chat widget.
DELIVERYCloudflare, with page-level caching to keep pages fast.
INDEXABILITYXML sitemap index and configured robots.txt.
RSK Business Solutions website on mobile
07 · Outcome

What shipped.

Described as delivered scope, not unverified before-and-after metrics. On mobile: service menus collapse into an accordion, hero cards stack, and the “Get In Touch” tab stays reachable without covering content.

A five-service navigation giving each service line equal standing.
A Products section separating RSK’s own software from consulting.
An industry layer across eight sectors with direct paths to relevant proof.
Three actively maintained content sections supporting thought leadership and SEO.
PROJECT SCOPE
Web Development B2B Technical SEO UI/UX
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Frequently asked questions
What does the RSK Business Solutions website include?+

It includes RSK’s five service lines, a Products section for its own software, case studies, displayed certifications and three content streams: Insights, News Room and Blogs. RSK Business Solutions is a UK-headquartered technology consultancy with offices in the UK, India and the USA. We built the corporate website on WordPress in 2025.

How does the RSK website give five service lines equal weight?+

All five services, AI Solutions, Software Development, Cybersecurity, Cloud Development and Hire Resources, sit in the primary navigation as equal-weight menus that follow one consistent pattern. That avoids five inconsistent sub-sites and means no service line reads as an afterthought. Each service path runs from capability detail to a consultation request.

How does the RSK website serve buyers from different industries?+

Industry verticals form a second navigation layer across the services, covering eight sectors including rail, energy, finance, legal and construction. A sector buyer can go from their industry to the relevant service, a case study and then contact, instead of reading generic capability claims. Buyers can approach the same content by service or by industry.

Why does the RSK website separate its products from its services?+

A dedicated Products section keeps RSK’s own software apart from its consulting work, answering “do they sell something I can just use?” directly. Product buyers follow their own path from product detail to a demo request, while consulting buyers stay in the service menus, so neither offer blurs the other.

How should a consultancy website organize several service lines?+

Organize the site around what buyers need, giving each service line its own menu and pages built to the same standard. Use one navigation pattern for all of them, give each enough depth to be credible, and link to related case studies. An industry layer lets buyers arrive by sector instead. RSK’s site follows this with five parallel service menus and industry paths across them.

How do you present offices in several countries on one website?+

Present them as one company on one website, with consistent branding and navigation and a clear list of locations and contact details. Visitors should see a single global operation, not loosely connected regional sites. Add region-specific pages only when services, pricing or language genuinely differ. RSK’s website presents its UK headquarters and its offices in India and the USA as one coherent operation.

Should a B2B company keep its blog and news section separate?+

Yes, because they serve different readers. News covers company announcements, while a blog or insights section answers the questions buyers are researching. Keeping them apart stops announcements from burying useful articles and makes each easier to browse. RSK runs Insights, News Room and Blogs as three separate, regularly updated streams on WordPress, where new posts are easy to publish.

Where should case studies go on a B2B services website?+

Give case studies their own section and link the relevant ones from each service and industry page, where buyers look for proof. A case study near the decision point does more than one buried in an archive. On RSK’s website, case studies are a separate, ongoing section, and the industry path leads from a sector page to a relevant service and then a case study before contact.

Do I need a website maintenance plan?+

You need a maintenance plan if nobody on your team will keep the website’s software, forms and tracking up to date after launch. Plugins, integrations and browsers change, and a broken form or tag can go unnoticed for weeks. Nevion Labs offers monthly plans that cover monitoring, updates, reporting and ongoing improvements, or your team can run the site on its own.

What is included in a website design project?+

A website design project usually includes discovery, site structure, design, build, content entry, forms and launch. At Nevion Labs it also includes forms connected to your CRM with the campaign source kept, technical SEO and GA4 tracking from launch. The number of pages, templates and integrations decides the rest of the scope, and most projects take three to six weeks.

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