Case study · Sports Equipment Manufacturing

Novax Sports.

A catalogue of 20+ categories, built for buyers who’ve never seen the factory.

Bhavya Sports Industries, trading as Novax Sports, is a Meerut-based manufacturer and exporter of sports equipment established in 1999, selling to international importers and distributors. We built the company’s product catalogue website.

INDUSTRY
Sports Equipment Manufacturing
PROJECT TYPE
Product catalogue website
PLATFORM
Custom PHP
YEAR
2023
NOVAX SPORTS HOMEPAGE
novaxsportsgoods.com
Novax Sports homepage
Project highlights
01A catalogue spanning 20+ categories, from cricket bats and guards to footballs, boxing gear and carrom boards.
02Consistent product photography on plain backgrounds across every category.
03A quick-enquiry flow on every product, plus WhatsApp, matched to how export buyers start orders.
04GST number and direct phone lines in the header, signaling a real operation to overseas buyers.
01 · The challenge

Trust and navigation for sight-unseen buyers.

01

Very different product types need consistent presentation, so the catalogue reads as one credible manufacturer.

02

International buyers need visible operational credibility before they’ll send an enquiry.

03

Cricket equipment alone has many sub-variants that need clear differentiation.

04

B2B buyers browse by category first, so the catalogue must support “show me what you make”.

02 · Our approach

Four stages, from discovery to launch.

The catalogue itself treated as the core product, ahead of decorative marketing pages.

  1. 01Discovery

    Catalogued the full range to set a category structure that scales.

  2. 02Information architecture

    A Products menu with expandable cricket sub-categories, kept apart from single-category lines.

  3. 03Content modeling

    One product-card format applied across all 20+ categories.

  4. 04Development

    Custom PHP with a quick-enquiry form and country selector for international buyers.

03 · The solution

Browse-first, with trust visible everywhere.

The homepage leads with a flagship category and a Latest Products carousel across categories, giving first-time visitors a fast sense of the full range.

GST number, three direct phone lines and WhatsApp sit in the persistent header, addressing the sight-unseen trust problem on every page.

Every product carries its own “Enquiry Now” CTA, so a buyer interested in a specific bat or glove can start that exact conversation.

Popular Products grid across cricket, football, badminton and boxing
Popular Products grid across cricket, football, badminton and boxing
04 · Information architecture

Category-first browsing for an export catalogue.

Every journey below is a real path through the live site. Watch how each one reaches its goal.

BUYER JOURNEY
Home→Category→Sub-category→Product→Quick enquiry
DIRECT CONTACT
Any page→Header contacts→WhatsApp or call
05 · Key features

What the site does.

01

Cricket sub-catalogue

English and Kashmir willow bats, helmets, guards, gloves, kit bags.

02

Multi-category grid

20+ categories in one consistent card format.

03

Per-product enquiry

A direct enquiry CTA on every individual product.

04

WhatsApp channel

Direct WhatsApp alongside three phone lines.

05

Visible credentials

GST number and direct lines in the persistent header.

06

Multi-language

Content available in multiple languages for export buyers.

07

Customer testimonials

Named quotes on product quality and reliability.

08

Site map

A dedicated site map page for full-catalogue discoverability.

06 · Technical implementation

The stack, and why we chose it.

Each line below is a choice we made for this build, and the reason for it.

$ inspect novaxsportsgoods.comINSPECTING…
BACKENDCustom PHP, built around the catalogue rather than a CMS template.
HOSTINGApache 2.4 on Ubuntu.
INDEXABILITYXML sitemap covering the full product catalogue.
CONTENT MODELOne repeatable product-card template across all categories.
Novax Sports website on mobile
07 · Outcome

What shipped.

Described as delivered scope, not unverified before-and-after metrics. On mobile: navigation collapses into a menu, product carousels become swipeable, and the requirement tab becomes a fixed bottom bar.

A consistent product-card format across 20+ categories.
Business credibility signals visible throughout the browsing session.
A per-product enquiry flow matched to how international buyers place orders.
A crawlable, sitemap-backed catalogue supporting full-range discoverability.
PROJECT SCOPE
Web Development Product Catalogue B2B Manufacturing
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Frequently asked questions
Who is Novax Sports, and what did Nevion Labs build for them?+

Novax Sports is the trading name of Bhavya Sports Industries, a Meerut-based manufacturer and exporter of sports equipment established in 1999 that sells to international importers and distributors. We built its product catalogue website in custom PHP in 2023, covering 20+ categories from cricket bats and guards to footballs, boxing gear, carrom boards and gym equipment.

How does the Novax website organize its cricket range?+

Cricket gets its own sub-catalogue, with expandable sub-categories in the Products menu kept apart from single-category lines. It covers English and Kashmir willow bats, helmets, guards, gloves and kit bags, so buyers can tell closely related products apart. The buyer journey runs from category to sub-category to product, then to a quick enquiry.

How do overseas buyers send an enquiry on the Novax website?+

Every product has its own “Enquiry Now” button that leads to a quick-enquiry form with a country selector, so buyers can ask about the exact bat or glove they want. WhatsApp and three direct phone lines sit in the header on every page as an alternative. On mobile, the requirement tab becomes a fixed bottom bar so it stays within reach.

Why does the Novax website show its GST number in the header?+

It signals a real, registered business to international buyers who can’t visit the factory before ordering. Placing the GST number, three direct phone lines and WhatsApp in the persistent header puts that credibility on every page, not only the contact page. Consistent product photography and named customer testimonials support the same signal.

How much does a product catalogue website cost?+

A product catalogue website costs more with the number of product types, specifications and filters it needs, not simply the number of products. Built around one repeatable product template, a large range can be added without one-off pages, which keeps the cost down. Nevion Labs websites start from $1,500, and every project gets a fixed quote after a free 20-minute discovery call.

How do you show many products on a website without ecommerce?+

Show many products without ecommerce by building a catalogue: category pages, a repeatable product template with consistent specifications, and an enquiry or quote request on every product instead of a cart. Buyers can compare products and ask for pricing in one step, and each enquiry can reach your CRM with the product attached. An XML sitemap covers the full catalogue so search engines can find every product.

What should a manufacturer’s export website include?+

An export website should include a category-first catalogue, consistent product photos and details, an enquiry option on every product, and visible company credentials and direct contacts. Buyers abroad usually can’t visit the factory, so the site has to show both the range and that the business is real. Novax Sports combines these with WhatsApp contact, multi-language content and a sitemap-backed catalogue.

Does product photography matter on a B2B catalogue website?+

Yes, consistent photography is one of the clearest signals of a credible manufacturer. Shooting every product on the same plain background, at similar angles, makes very different product types look like one coherent range and lets buyers compare items properly. Novax Sports uses consistent plain-background photography across every category, from cricket bats to boxing gear.

Should a B2B export website be available in more than one language?+

It helps when important buyer markets prefer another language, but only if the translations are accurate and kept current. Translate the pages that matter most, such as categories, key products and the enquiry form, and give each language its own URL with hreflang tags so search engines can show the right version. Novax Sports offers content in multiple languages for its export buyers.

Does a catalogue website need both an XML sitemap and an HTML site map?+

They do different jobs, so a large catalogue benefits from both. An XML sitemap lists URLs for search engines to crawl, while an HTML site map page gives visitors and crawlers a plain list of links to every category and product. The Novax Sports website has an XML sitemap covering the full catalogue and a dedicated site map page.

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