Supertech EV
Supertech EV Limited manufactures electric two- and three-wheelers in Haryana and sells nationally through an authorized dealer network. Nevion Labs built the company's corporate and product website: a multi-brand catalogue spanning four product lines, a dealer and service-center network, and an investor-relations section supporting the company's BSE SME listing.
Project highlights
The challenge
Supertech EV sells four distinct product lines, from a 25 km/h low-speed scooter (Tiger) to a 100+ km/h high-speed scooter (Zapster) and multiple three-wheeler cargo and passenger variants (Pilot, Maxx), through a national dealer network, while simultaneously needing to present investor-facing information for a public listing. That combination creates a specific information-architecture problem:
Our approach
The build was organized around the fact that this is fundamentally a structured-catalogue problem wrapped in a corporate site, not a simple brochure site.
The solution
The site is organized as a small number of clear entry points that all lead into the same structured product-card format, so the catalogue stays consistent no matter which brand or vehicle category a visitor starts from.
The homepage introduces all four sub-brands (Tiger, Zapster, Pilot, Maxx) with a single shared navigation, so a visitor can move from "I want a scooter" to a specific brand and model in a couple of clicks. The Products section further splits into 2-wheeler and 3-wheeler categories, which matters because the buying intent (and the dealer conversation) is genuinely different for a personal scooter versus a commercial cargo or passenger three-wheeler.
Every model, from the entry-level Tiger Q7 to the high-speed Zapster Pro, is presented in the same card format: product image, model name, and three key specs (range, top speed, motor power) shown as scannable pills rather than buried in paragraph copy. Higher-tier models also show starting price. This lets a buyer compare, say, the Zapster (100 km range, 70 km/h) against the Zapster Pro (130 km range, 100 km/h) at a glance.
The dealer network is treated as a first-class part of the buying journey, not an afterthought: "Book a Test Ride" appears in the primary navigation, and a separate dealer/service-center locator and a "Become a Dealer" path support both retail buyers and prospective dealers.
The Investor Relations section runs as a clearly separated area of the site (governance, financial reports and IPO information) reflecting the company's 2025 BSE SME listing, without that content competing for attention with the vehicle catalogue.
Information architecture
Two parallel journeys on one site
Key features
User journey
Technical implementation
What's directly verifiable from the live site and its response headers:
Responsive experience
On mobile, the primary navigation collapses into a hamburger menu, the hero image stack becomes a single swipeable panel with visible carousel arrows, and the product catalogue reflows from a multi-column grid to single-column cards without losing the range/speed/motor spec pills.
Outcome
What shipped, described as delivered scope rather than as unverified before/after metrics:
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