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CASE STUDY · IT CONSULTING & SOFTWARE DEVELOPMENT

RSK Business Solutions

Five service lines, three countries, one credible front door.

RSK Business Solutions (RSK-BSL) is a UK-headquartered technology consultancy offering AI Solutions, Software Development, Cybersecurity, Cloud Development and talent/hiring services, with offices in the UK, India and the USA. Nevion Labs built the corporate website, covering the full service catalogue, products, case studies and an active insights program.

Web DevelopmentB2BTechnical SEOUI/UX
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publicrsk-bsl.com
RSK Business Solutions homepage showing the Dubai AI Festival 2026 event announcement and leadership team
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Industry
IT Consulting & Software Development
category
Project Type
Corporate Website
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Platform
WordPress (PHP)
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Year
2025
Web Development UI/UX Technical Systems Growth & Performance SEO

Project highlights

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Five distinct service lines (AI Solutions, Software Development, Cybersecurity, Hire Resources, Cloud Development) organized under one consistent navigation pattern instead of five inconsistent sub-sites.
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A dedicated Products section presenting RSK's own software products (including Vaultiscan, an enterprise knowledge agent) alongside its consulting services.
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Credibility infrastructure spanning three offices (Kent UK, Gurugram and Faridabad India, New York USA), an active Case Studies section, and displayed certifications (Investors in People, Cyber Essentials Plus, DNV).
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An active content program: Insights, News Room and Blogs as separate, regularly updated sections rather than a single generic "blog" catch-all.

The challenge

A consultancy selling five genuinely different service lines, from AI strategy to cybersecurity penetration testing to offshore hiring, to buyers across construction, energy, rail, finance and legal sectors faces a specific positioning problem:

priority_highFive service lines (AI, Software Development, Cybersecurity, Hire Resources, Cloud Development) each need enough depth to be credible on their own, without the site fragmenting into five disconnected mini-sites.
priority_highA multi-country presence (UK head office, India delivery centers, US office) needs to read as one coherent global operation, not three separate regional pages competing for attention.
priority_highIndustry-vertical buyers (rail, energy, construction, finance, legal) need to see relevant proof quickly. Generic "we do software" messaging doesn't answer "have you worked in my industry?"
priority_highA consultancy this broad risks looking unfocused; the site needs enough structure that a buyer with one specific need (e.g. cybersecurity penetration testing) doesn't have to wade through unrelated service content to find it.

Our approach

The build organized five service lines and three offices into one navigation system built around "what do you need" rather than "who are we."

1
Discovery
Catalogued all five service lines and the product portfolio (including Vaultiscan) to establish a consistent depth-of-content standard across each.
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2
Information architecture
Structured the primary navigation as parallel service dropdowns (AI Solutions, Software Development, Cybersecurity, Hire Resources, Cloud Development) plus separate Who We Are, Case Studies and Insights sections.
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3
Content modeling
Built industry-vertical framing (Agriculture, Rail/Transit, Energy, Finance, Legal, Construction) as a cross-cutting layer over the service lines, so a buyer can approach from either "what service" or "what industry" angle.
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4
Development
Implemented on WordPress, integrated an AI chat widget (Vaultiscan-branded) site-wide, and set up XML sitemap and robots.txt for the full site including the active blog/insights sections.

The solution

The site treats each of the five service lines as a first-class section with its own dropdown, while global credibility signals (offices, certifications, case studies) run consistently across all of them.

The primary navigation surfaces all five services (AI Solutions, Software Development, Cyber Security, Hire Resources, Cloud Development) as equal-weight dropdown menus, so no single service line reads as an afterthought. This matters for a consultancy where a cybersecurity buyer and an AI buyer are equally valuable but need completely different proof points.

A dedicated Products section separates RSK's own software (Vaultiscan, Hazard Management Tool, Enviro Suite) from its consulting services. A buyer evaluating "do they sell a product I can just use" gets a direct answer instead of that information being buried inside service pages.

Industry verticals (Agriculture, Environment/ESG, Rail/Transit, Transport/Logistics, Energy, Finance, Legal, Construction) are treated as a second navigation dimension layered over the service lines, giving a buyer from a specific sector a direct path to relevant proof rather than generic capability claims.

Insights, News Room and Blogs run as three distinct, regularly updated content sections rather than one undifferentiated feed, supporting both thought-leadership positioning and ongoing technical SEO through fresh, topic-specific content.

RSK Business Solutions blog article page showing the Software Development Outsourcing insights content with related articles

Information architecture

Service-first and industry-first paths into the same consultancy

Home arrow_forward Service (AI / Software Dev / Cybersecurity / Hire / Cloud) arrow_forward Capability Detail arrow_forward Consultation Request
Home arrow_forward Industry (Rail / Energy / Finance / Construction / etc.) arrow_forward Relevant Service arrow_forward Case Study Proof arrow_forward Contact
Home arrow_forward Products (Vaultiscan / Hazard Management / Enviro Suite) arrow_forward Product Detail arrow_forward Demo Request

Key features

smart_toy
AI Solutions Service Line
Generative AI, Computer Vision, Agentic AI, chatbot solutions and OpenAI integration.
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Software Development Service Line
Web applications, hybrid mobile apps, Agile delivery and independent QA testing.
security
Cybersecurity Service Line
Cloud security, application security, penetration testing and DevSecOps.
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Hire Resources
Dedicated offshore teams across .NET, AI, Java and React Native.
cloud
Cloud Development
Azure and AWS platform work, DevOps and web-to-cloud migration.
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Own Product Portfolio
Vaultiscan enterprise knowledge agent, Hazard Management Tool and Enviro Suite presented alongside services.
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Case Studies Section
Dedicated, ongoing case-study content distinct from the main service pages.
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Insights / News Room / Blogs
Three separate, regularly updated content sections supporting thought leadership and SEO.

User journey

Enter via service or industry arrow_forward Review capability or case-study proof arrow_forward Check certifications and office locations arrow_forward Book a consultation

Technical implementation

What's directly verifiable from the live site's markup and response headers:

CMSWordPress (confirmed via wp-content plugin paths and wp-includes core script references in the page source).
Plugins observedAn interactive 3D flipbook plugin (for document/brochure viewing) and a site-wide AI chat widget, both loaded as WordPress plugins.
DeliveryServed through Cloudflare, with page-level caching and optimization headers indicating an active performance-optimization layer.
IndexabilityA working XML sitemap index and configured robots.txt.

Responsive experience

On mobile, each of the five service dropdowns collapses into a stacked accordion-style menu, the dual-hero event/content cards stack vertically, and the floating "Get In Touch" side-tab repositions to stay reachable without overlapping page content.

RSK Business Solutions homepage on a mobile screen with stacked event hero and collapsed navigation

Outcome

What shipped, described as delivered scope:

checkA five-service-line navigation structure giving each service (AI, Software Development, Cybersecurity, Hire Resources, Cloud Development) equal standing rather than an implied hierarchy.
checkA dedicated Products section separating RSK's own software from its consulting services.
checkAn industry-vertical layer (eight sectors) giving specialized buyers a direct path to relevant proof.
checkThree distinct, actively maintained content sections (Insights, News Room, Blogs) supporting both thought leadership and technical SEO.
SERVICES USED ON THIS PROJECT
Web Development arrow_forward Technical Systems arrow_forward Growth & Performance arrow_forward

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