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CASE STUDY · SPORTS EQUIPMENT MANUFACTURING

Bhavya Sports / Novax Sports

A flat catalogue of 20+ product categories, built for buyers who've never seen the factory.

Bhavya Sports Industries, trading as Novax Sports, is a Meerut-based manufacturer and exporter of sports equipment established in 1999: cricket bats, protective gear, footballs, badminton rackets and more, sold to international importers and distributors. Nevion Labs built the company's product catalogue website.

Web DevelopmentProduct CatalogueB2BManufacturing
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publicwww.novaxsportsgoods.com
Novax Sports homepage showing the cricket bats hero banner and Latest Products carousel
factory
Industry
Sports Equipment Manufacturing
category
Project Type
Product Catalogue Website
dns
Platform
Custom PHP
event
Year
2023
Web Development Technical Systems

Project highlights

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A product catalogue spanning 20+ categories across cricket equipment (bats, helmets, gloves, guards, stumps, kit bags), footballs, volleyballs, badminton rackets, boxing equipment and wooden carrom boards.
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Consistent product-card photography across every category (real product shots on a plain background rather than stock imagery), matched to how B2B buyers evaluate manufactured goods before ordering.
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A quick-enquiry flow attached to every individual product, plus a WhatsApp contact channel, built for how international sports-equipment buyers actually initiate orders.
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A GST-number and multi-phone-line header treatment (three numbers, WhatsApp) signaling the operational reality of an export-manufacturing business to overseas buyers who will never visit in person.

The challenge

A manufacturer exporting sports equipment sight-unseen to international buyers faces a trust and navigation problem distinct from a typical e-commerce catalogue:

priority_highTwenty-plus product categories spanning entirely different product types (a cricket bat and a boxing punching bag) need consistent presentation so the catalogue reads as one credible manufacturer, not a loosely assembled product list.
priority_highInternational buyers ordering sight-unseen from a factory they've never visited need visible operational credibility (GST registration, direct phone lines, WhatsApp) before they'll commit to an enquiry.
priority_highCricket equipment alone spans many sub-variants (English willow vs. Kashmir willow bats, junior vs. adult sizing, multiple guard and glove types) that need clear differentiation without overwhelming a first-time visitor.
priority_highMost B2B sports-equipment buyers browse by category first and decide on specifics later. The catalogue needs to support "show me what you make" browsing, not just search.

Our approach

The build treated the catalogue itself as the core product, prioritizing consistent category presentation over decorative marketing pages.

1
Discovery
Catalogued the full product range (cricket equipment sub-categories, general sports goods, and accessories) to establish a category structure the site could scale within.
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2
Information architecture
Structured navigation around a Products menu with expandable cricket sub-categories, keeping the largest and most complex product line (cricket) organized separately from single-category products like footballs or carrom boards.
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3
Content modeling
Built one repeatable product-card format (photo, name, quick-enquiry CTA) applied consistently across all 20+ categories, so new products slot into the existing structure.
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4
Development
Implemented in custom PHP with a quick-enquiry form (including a country selector, for international buyers) attached to individual products and category listings.

The solution

The catalogue is organized to support browse-first buying behavior, with trust signals (contact info, GST number) kept visible throughout rather than confined to a single "About" or "Contact" page.

The homepage leads with a rotating hero showcasing a flagship category (cricket bats, in the current banner) and immediately follows with a "Latest Products" carousel spanning multiple categories (wicket-keeping gloves, footballs, wooden carrom boards, protective guards), giving a first-time visitor a fast sense of the full range before committing to any one category.

A "Popular Products" grid below repeats the same product-card format across categories as different as boxing punching bags and cricket batting leg guards, reinforcing that this is one manufacturer covering multiple sport categories, not a narrow specialist.

GST number, three direct phone lines and WhatsApp contact are placed in the persistent page header, visible on every page, not just a Contact page, addressing the sight-unseen trust problem at every point in the browsing session, not only at the moment of enquiry.

Every individual product carries its own "Enquiry Now" call-to-action rather than routing everything through one general contact form, so a buyer interested in a specific bat model or glove type can initiate that exact conversation directly.

Novax Sports Popular Products grid showing wooden carrom board, football, badminton racket, boxing punching bag and cricket equipment

Information architecture

Category-first browsing for an export catalogue

Home arrow_forward Product Category (Cricket / Football / Badminton / etc.) arrow_forward Sub-Category (for Cricket) arrow_forward Product arrow_forward Quick Enquiry

Key features

sports_cricket
Cricket Equipment Sub-Catalogue
English willow, Kashmir willow, junior bats, helmets, guards, gloves and kit bags as distinct sub-categories.
grid_view
Multi-Category Product Grid
20+ categories spanning cricket, football, volleyball, badminton, boxing and carrom, in one consistent card format.
contact_support
Per-Product Quick Enquiry
A direct enquiry CTA on every individual product, not just a general contact page.
chat
WhatsApp Contact Channel
Direct WhatsApp contact alongside three listed phone lines.
verified
Visible Business Credentials
GST number and multiple direct phone lines shown in the persistent page header.
language
Multi-Language Support
Site content available in multiple languages for an international export buyer base.
reviews
Customer Testimonials
Named customer quotes covering product quality and reliability.
map
Site Map
A dedicated site map page supporting full-catalogue discoverability and crawlability.

User journey

Browse latest or popular products arrow_forward Drill into a category or sub-category arrow_forward Review a specific product arrow_forward Send a quick enquiry or WhatsApp

Technical implementation

What's directly verifiable from the live site and its response headers:

BackendCustom PHP (confirmed via a PHPSESSID session cookie), not a CMS template. No WordPress or similar platform markers present.
HostingApache 2.4.58 on Ubuntu.
IndexabilityA working XML sitemap covering the full product catalogue.
Content structureA single repeatable product-card template applied across all 20+ categories, keeping the catalogue consistent as products are added.

Responsive experience

On mobile, the category navigation collapses into a hamburger menu, the multi-category product carousels become horizontally swipeable with visible arrow controls, and the persistent "Submit Your Requirement" side-tab repositions to a fixed bottom bar.

Novax Sports homepage on a mobile screen with collapsed hamburger navigation and swipeable product carousel

Outcome

What shipped, described as delivered scope:

checkA consistent product-card format applied across 20+ categories, from cricket equipment sub-variants to single-category products like carrom boards.
checkBusiness-credibility signals (GST number, direct phone lines, WhatsApp) made persistently visible across the browsing session rather than confined to a contact page.
checkA per-product enquiry flow supporting the way international B2B buyers actually initiate orders.
checkA crawlable, sitemap-backed catalogue structure supporting full-range discoverability.
SERVICES USED ON THIS PROJECT
Web Development arrow_forward Technical Systems arrow_forward

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