Let's Talk arrow_forward
Homechevron_right Case Studieschevron_right Legitt AI
CASE STUDY · LEGAL TECHNOLOGY

Legitt AI

One homepage, two very different buyers: self-serve teams and enterprise procurement.

Legitt AI is an AI-native contract lifecycle management platform for drafting, reviewing, signing and tracking contracts, positioned as "World's #1 AI Native Contract Management Software." Nevion Labs built the marketing website, covering the product's Create/Manage/Store/Integrate capability set, tiered pricing and enterprise trust signals.

Web DevelopmentSaaSTechnical SEOUI/UX
Visit Website arrow_outward Discuss a Similar Project
publiclegittai.com
Legitt AI homepage showing the World's number one AI native contract management software hero section with Legitt Lite and Legitt Pro plan cards
factory
Industry
Legal Technology
category
Project Type
SaaS Product Website
dns
Platform
Astro
event
Year
2026
Web Development UI/UX Technical Systems Growth & Performance SEO

Project highlights

check
A two-tier product split (Legitt Lite for small teams, Legitt Pro for enterprises) presented side-by-side on the homepage, each with its own CTA, so a visitor self-selects the right buying path within seconds.
check
Enterprise trust signals (SOC 2, GDPR, ISO 27001) placed directly next to the Enterprise plan card rather than buried in a footer or separate security page.
check
A four-stage product narrative (Create, Manage, Store, Integrate) mapping the full contract lifecycle instead of presenting features as an unordered list.
check
A detailed four-tier pricing page (Free, Starter AI, Business AI, Enterprise AI) with per-plan feature breakdowns, built for prospects to self-qualify before ever talking to sales.

The challenge

Contract management is a crowded SaaS category, and Legitt AI sells to two genuinely different buyers on the same domain: an individual or small team who wants to self-serve today, and an enterprise buyer who needs a security-and-compliance conversation before they'll even start a trial. That creates a specific structural problem:

priority_highA single homepage has to serve a self-serve "start free, no credit card" buyer and a "book a demo, talk to procurement" buyer without either path feeling like an afterthought.
priority_highAI-native contract management is a claim every competitor in the category also makes, so the site needs to make the specific capability (draft, review, sign, track, in one AI-native flow) concrete rather than repeating the category tagline.
priority_highEnterprise buyers in legal/compliance roles won't proceed without visible compliance credentials (SOC 2, GDPR, ISO 27001). These need to be positioned as decision-relevant information, not small print.
priority_highPricing needs to be transparent enough for a small team to self-qualify instantly, while still supporting a custom-quote enterprise path: two very different pricing psychologies on one page.

Our approach

The build treated the self-serve and enterprise buyer as two parallel journeys sharing the same product story, rather than forcing one funnel.

1
Discovery
Mapped the product's Create/Manage/Store/Integrate lifecycle stages against the two buyer segments to see where messaging needed to diverge.
arrow_forward
2
Information architecture
Split the homepage into a dual-path hero (Legitt Lite vs. Legitt Pro) feeding into segment-appropriate CTAs ("Start Free" vs. "Book Demo") from the very first screen.
arrow_forward
3
UI/UX
Positioned compliance badges (SOC 2, GDPR, ISO 27001) directly inside the Enterprise plan card rather than in a separate trust section, so they appear exactly when an enterprise buyer needs them.
arrow_forward
4
Development
Built on the Astro framework with PostHog for product analytics and Google Tag Manager for marketing tracking, plus a dedicated four-tier pricing page with per-plan feature tables.

The solution

The site's structure mirrors how the two buyer types actually shop: a self-serve visitor wants speed and no friction, an enterprise visitor wants proof before commitment.

The homepage hero immediately forks into "For Small Teams" (Legitt Lite, "Start Free", no credit card required) and "For Enterprises" (Legitt Pro, "Book Demo", SOC 2 · GDPR · ISO 27001 shown inline), both paths visible in the first screen, with no scrolling required to find the right one.

Below the fork, client logos (including recognizable enterprise names) establish social proof before any feature deep-dive, addressing the same "trust before technology" pattern that matters across B2B SaaS, and particularly for a product that touches legally binding documents.

The dedicated pricing page carries the self-serve/enterprise split further: four tiers (Free, Starter AI, Business AI, Enterprise AI) each list exactly what's included, with the top two tiers additionally showing supported integrations (Salesforce, Oracle, Gmail and others) as logos rather than a text list, letting a technical evaluator confirm compatibility at a glance.

An AI chat assistant is present site-wide with pre-set intents ("I would like to schedule a demo," "generate a contract," "review a contract"), turning the product's own AI capability into part of the site experience itself, not just something described on a features page.

Legitt AI pricing page showing four tiers: Free, Starter AI, Business AI and Enterprise AI with feature breakdowns

Information architecture

Two buyer paths, one product story

Home arrow_forward Legitt Lite path arrow_forward Start Free (no card) arrow_forward Self-serve onboarding
Home arrow_forward Legitt Pro path arrow_forward Compliance badges (SOC 2 / GDPR / ISO 27001) arrow_forward Book Demo
Home or Pricing arrow_forward Plan comparison arrow_forward Integration check arrow_forward Sign up or Talk to Sales

Key features

bolt
Dual-Tier Product Split
Legitt Lite and Legitt Pro presented side-by-side with distinct CTAs from the homepage hero.
verified
Inline Compliance Badges
SOC 2, GDPR and ISO 27001 shown directly against the Enterprise plan, not buried in a footer.
auto_awesome
Create / Manage / Store / Integrate Narrative
The full contract lifecycle mapped as four product stages instead of a flat feature list.
payments
Four-Tier Pricing Page
Free, Starter AI, Business AI and Enterprise AI, each with its own feature breakdown and integration icons.
integration_instructions
50+ Integrations
Salesforce, Dynamics 365, Oracle and other platforms surfaced as recognizable logos.
smart_toy
Site-Wide AI Chat Assistant
Pre-set contract-related intents (schedule a demo, generate a contract, review a contract).
description
Customer Stories Section
Dedicated nav item and page for case studies from Legitt's own customers.
search
Global Search
Site-wide Ctrl+K search shortcut in the primary navigation.

User journey

Land on dual-path hero arrow_forward See trust logos and compliance badges arrow_forward Compare plans on pricing page arrow_forward Start free or book a demo

Technical implementation

What's directly verifiable from the live site's markup and response headers:

FrameworkAstro (confirmed via data-astro-cid scoped-style attributes throughout the page source).
AnalyticsPostHog for product analytics, Google Tag Manager for marketing/conversion tracking.
Hosting / deliveryCloudflare, with a dedicated asset subdomain (assets.legittai.com) for images and static files.
IndexabilityA working XML sitemap and a robots.txt with explicit, documented rules addressing prior Google Search Console issues (404s, AMP pages, pagination, date archives all deliberately blocked).

Responsive experience

On mobile, the dual-plan hero cards stack vertically (Legitt Lite above Legitt Pro), the navigation collapses behind a menu icon, and the AI chat assistant repositions to avoid overlapping the primary CTA buttons.

Legitt AI homepage on a mobile screen with stacked Legitt Lite and Legitt Pro plan cards

Outcome

What shipped, described as delivered scope:

checkA homepage that serves self-serve and enterprise buyers as two clear paths from the first screen, rather than a single generic funnel.
checkCompliance credentials (SOC 2, GDPR, ISO 27001) positioned as decision-relevant information at the exact point an enterprise buyer needs them.
checkA four-tier pricing page built for self-qualification, with integration compatibility visible at a glance.
checkA technical SEO foundation with a documented, actively maintained robots.txt addressing prior indexability issues.
SERVICES USED ON THIS PROJECT
Web Development arrow_forward Technical Systems arrow_forward Growth & Performance arrow_forward

More case studies

View All Case Studies arrow_forward
RSK Business Solutions
A corporate website for a multi-service UK software consultancy, covering five service lines, three international offices and an active insights/blog program.
Web DevelopmentB2B
View Case Study arrow_forward
Bhavya Sports / Novax Sports
A B2B export catalogue for a sports-equipment manufacturer, presenting 20+ product categories, from cricket bats to gym equipment, to international buyers and importers.
Web DevelopmentProduct Catalogue
View Case Study arrow_forward
Supertech EV
A multi-brand electric vehicle catalogue and corporate website for a BSE SME-listed EV manufacturer, covering 20+ two- and three-wheeler models across four sub-brands.
Web DevelopmentProduct Catalogue
View Case Study arrow_forward
HAVE A SIMILAR PROJECT?

Let's build a solution that works for your business.

Tell us about your project. We'll help you figure out the best way to build it.

Start a Project arrow_forward calendar_month Schedule a Call